UPS: Valentine's Day Rush in Full Bloom

Valentine's Day Rush in Full Bloom for UPS
Press Release

Valentine's Day Rush in Full Bloom for UPSATLANTA, GA, Feb., 5, 2003 - UPS, the world's largest global transportation company, is now in the midst of its annual peak flower delivery period as Valentine's Day draws closer. By Feb. 14, UPS expects to transport approximately seven million pounds of flowers, worth an estimated $45 million.

"UPS carries almost 10,000 boxes of flowers a day from Latin America. During the Valentine's Day season this increases 25 percent," said Tom O'Malley, vice president, UPS Air Cargo, Latin America. "Not only do we face the challenge of delivering a huge amount of cargo, we also must ensure that the flowers arrive in the United States less than 24 hours after they were picked to ensure they stay fresh."

According to the Society of American Florists, 70 percent of cut flowers sold in the United States are imported with the vast majority coming from Latin America. Eighty-five percent of those flowers come through Miami/Dade County International Airport where UPS is the largest air cargo carrier.

The path of a flower from farm to beloved can cover great distances and each step must be carefully synchronized to ensure the delicate cargo stays in top shape. Once UPS receives the cut flowers, they are loaded onto temperature-controlled aircraft where they are kept between 34 and 45 degrees Fahrenheit. After the flowers arrive in Miami, the company works with U.S. Customs officials to ensure Valentine's Day roses quickly clear inspections. The flowers are kept cool the entire time in UPS's refrigerated warehouses.

After the flowers pass inspections, UPS sorts them according to their final destinations. The company ships them to countries like Japan and Germany, to U.S. florists, and to the homes of loved ones across the United States.

For UPS customer and flower importer Associated Farms, the success of the Valentine's Day season is key to the company's year-round business.

"Valentine's Day is important to our customers, so on-time delivery is critical," said Hilda Varela, vice president of Miami-based Associated Farms. "If we don't take care of our customers for Valentine's Day, then they won't take care of us for the rest of the year. Fortunately, we picked the right transportation partner in UPS, and we know we can rely on them to make our customers happy."

Here are some other interesting Valentine's Day flower facts from the Society of American Florists (visit www.aboutflowers.com for more information):

60 percent of men say they would like to receive flowers on Valentine's Day
Women buy 38 percent of all floral products sold for Valentine's Day
30 percent of men wait until Valentine's Day to purchase flowers
The rose is the state flower of New York
62 percent of women prefer colored roses other than red
More than 130 million roses are typically sold for Valentine's Day
Women are more likely to buy flowers for their mother than any other friend or relative


UPS is the world's largest global transportation company, offering the most extensive range of e-commerce and supply chain solutions for the movement of goods, information and funds. Headquartered in Atlanta, Ga., UPS serves more than 200 countries and territories worldwide. UPS stock trades on the New York Stock Exchange (UPS) and the company can be found on the Web at www.ups.com.