USPS: DON’T HOLD THE ONIONS

DON’T HOLD THE ONIONS

No crying over this Priority Mail sale

When Dixondale Farms in Carrizo Springs, TX, needed to ship its prize-winning onions and other produce to customers quickly and safely, they turned to the Postal Service’s Priority Mail.

Dixondale already was sold on the convenience of Flat Rate Priority Mail Boxes and the visibility of co-branded packaging. But the company needed ventilated packages to keep produce fresh. “With perishable products it’s essential that my customers get their packages within three days,” said Dixondale Farms President Bruce Frasier.

Southwest Area Account Manager Esmeralda Escobar relayed the customer’s requirements to Sales and Package Services’ Expedited Products — which then produced a customized box to the grower’s specifications.

“Flat Rate Priority Mail Boxes have allowed us to get more packages to our customers in a professional, timely manner,” Frasier said. “USPS provides a simple, professional product.”

Dixondale has switched from a competitor’s ground service to Priority Mail — shipping up to 6 pounds of produce at one flat rate — and earning USPS $100,000 in new revenue.