Bringing business on board
Lumber company mails promotional 2x4s
Not wanting customers to be “board” with a normal flyer, 84 Lumber, headquartered in Eighty Four, PA, came up with a new advertising plank.
The building supply company sent 4,000 customers an 11-inch-long 2x4 board to promote 20 new store openings.
Eighty Four Postmaster Dave Newman and his staff worked with the company to get the mailing out over three days. “We had to weigh each one because the composition and moisture content of the boards differed anywhere from 13.9 ounces to more than a pound,” said Newman.
The boards generated more than $14,000 in Priority Mail revenue and the company is considering a repeat for 60 more store openings.
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