Pronto delivery of Harry Potter book brought to you by USPS, Amazon.com
The Postal Service has teamed with Amazon.com to bring wizard-like delivery of the latest Harry Potter book, Harry Potter and the Half-Blood Prince. It will be available to the public, Saturday, July 16.
“We’re delighted to have a role in helping young people discover the joy of reading,” said Senior VP and Chief Marketing Officer Anita Bizzotto.
“Our employees will be working hard so that hundreds of thousands of excited fans can enjoy the new book on the day it is released,” Bizzotto said.
Pre-orders of this sixth installment in author J.K. Rowling’s epic series were offered at a 40% discount Dec. 15. The book became a best seller within an hour and has held its position for 15 consecutive weeks.
The first day the fifth of Rowling’s books, Harry Potter and the Order of the Phoenix, was available to the public in June 2003, the Postal Service delivered more than 400,000 copies to Amazon.com customers. Projections for first-day delivery of this year’s release have already reached 1 million.
Wednesday, May 04, 2005
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