USPS OFFERS CUSTOMERS THE BEST DEAL.
CNN reports that the Postal Service has absorbed the increasing costs of higher gas prices, according to USPS spokesman Jim Quirk on American Morning. Every penny increase in gas adds $8 million to expenses, Quirk said, and by the end of this fiscal year, higher fuel prices are expected to add $300 million to transportation costs compared to last year. He credited postal management for taking costs out of the system and shifting mail from air to over the road without compromising service standards. Quirk added that USPS offers the best deal and reminded consumers they can save gas by going online at usps.com and USPS will pick up their packages.
Wednesday, August 24, 2005
Lumber company mails promotional 2x4s
Bringing business on board
Lumber company mails promotional 2x4s
Not wanting customers to be “board” with a normal flyer, 84 Lumber, headquartered in Eighty Four, PA, came up with a new advertising plank.
The building supply company sent 4,000 customers an 11-inch-long 2x4 board to promote 20 new store openings.
Eighty Four Postmaster Dave Newman and his staff worked with the company to get the mailing out over three days. “We had to weigh each one because the composition and moisture content of the boards differed anywhere from 13.9 ounces to more than a pound,” said Newman.
The boards generated more than $14,000 in Priority Mail revenue and the company is considering a repeat for 60 more store openings.
Lumber company mails promotional 2x4s
Not wanting customers to be “board” with a normal flyer, 84 Lumber, headquartered in Eighty Four, PA, came up with a new advertising plank.
The building supply company sent 4,000 customers an 11-inch-long 2x4 board to promote 20 new store openings.
Eighty Four Postmaster Dave Newman and his staff worked with the company to get the mailing out over three days. “We had to weigh each one because the composition and moisture content of the boards differed anywhere from 13.9 ounces to more than a pound,” said Newman.
The boards generated more than $14,000 in Priority Mail revenue and the company is considering a repeat for 60 more store openings.
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